STYLE       01.06.17

'NY-3' Y-3 Editorial

Photos by Kevin Buitrago
Styling by Louise Borchers
Photo assistant: Anna Zanes
Models: Julia @ Elite, Christian @ D1, Johan @ Midland Creative Direction by office Solutions

New editorial for Slam Jam's Y-3 Spring/Summer 2017 collection by office Solutions.

The range was designed for the "urban enigma", and what better place to capture this than amidst the concrete shapes of New York City?

Innovation born out of frustration. Roy and Ryan Seiders founded Yeti in 2006, when they could not find high-end, durable products that could support their outdoor endeavors. Years later, a loyal following ranks Yeti Rambler as the best reusable bottle on the market. If you  were to think about one, that’s the one you are thinking about and that’s the one we hacked. 

The Slam Jam Yeti is made to survive the struggle and makes you look pro. If we’re honest, when was the last time you touched grass? Fall just started and we need a faithful companion to navigate this concrete jungle. 

It can keep anything hot or cold, for hours on end. Coffee, your unhealthy lunch, herbal teas and whatever else you can shove in it. It doesn’t matter, as long as you keep on grinding. 

Whatever it is that the day throws at you, is going to be met with 18/8 stainless steel.

Gear up with Slam Jam Yeti, out now.