Willamina and Nick Martire have conceived norda as "Lamborghinis for outdoor and trail activities". The Canadian-based brand has won the hearts of passionate runners with an extremely lightweight shoe designed to withstand the harshest temperatures and manufactured entirely with an eye to environmental impact. The upper of the Norda 001 is produced with Dyneema, an extremely durable and lightweight fiber, laser-cut without any internal seams. The sole and midsole are developed in collaboration with Vibram to provide maximum cushioning on the longest and steepest stretches. Norda has taken over the outdoor global market, thanks to its quality and innovation in materials.